B2B Marketing Excellence

The business marketer’s professional development advantage

Lively training courses, experience-based methodologies and a peer social networking community provide marketing executives and up-and-comers the strategic edge. Join our experts community and distinguish yourself in the knowledge economy.

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Sep 18, 2008

Product Marketing: The 'Art and Science' of Market Success

Master the essentials of B2B and B2G product marketing - including positioning, launch planning and pricing - to ensure your companys competitiveness and financial success.

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The Underappreciated Value of Brand Experience - Whitespace Opportunity for B2B Brands
By Dana Theus - May 01, 2008
As we prepare for our B2B and B2G branding course later this month we've been doing additional research and analysis of the business and government markets that is leading us to look at branding with a deeper perspective. Branding is much talked about and little understood, even by experienced marketers because it is complex, combining both tangible and intangible elements. In the B2B environment, because there are more players on both the sellin..... Read Article Subscribe in a reader

B2B Expert's Forum

Members Only: Social Network of B2B & B2G Marketers

Be the business marketing expert in your organization. Join our social network of experienced marketers to give and receive advice and contribute to a rich wiki resource library on B2B and B2G marketing. Subscribe for Free and receive $50 off any B2B Marketing Excellence course. >>Learn More

B2B Marketing Courses

Next Course: Product Marketing & Launch
September 18, 2008

B2B Marketing Course Catalog Expand your marketing expertise with B2B and B2G peers. Learn proven methodologies in lively sessions on branding, product marketing, marketing communications and sales enablement. Sign up for our mailing list to be notified of new courses.

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"I truly enjoyed the marketing class with Marybeth and Dana. I learned a great deal and felt professionally challenged throughout. I intend to leverage these new skills to better serve my clients and craft proposals."

Carl D. Willis-Ford

SRA International, Inc.

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